There are countless ways to reach out to investors, however not all of them have the same power, reach or level of engagement. Cannings Purple’s Investor Insight team explain.
Not too long ago, investors got their information from ASX announcements or the daily paper. There was no Twitter, LinkedIn, Facebook or websites to connect with investors.
Nowadays, there are countless ways to reach out to investors, however not all of them have the same power, reach or level of engagement.
Video is emerging as the new must-have communications tool for listed companies looking to go beyond the standard press release. A short 3-5 minute video by the Managing Director is much more likely to be viewed by investors than wading through a 20 page announcement.
Similarly, brokers, analysts and fund managers are continuing to turn to platforms like Twitter and LinkedIn for their news hits. These audiences, through your connection with them, already have an interest in you and are more likely to click on a link than an ASX announcement alone.
Companies get bombarded every week with invitations to present or man a booth at different conferences around the world. While its often a case of horses-for-courses, the trend seems to be moving away from large format conferences to targeted 1-to-1 style investor events.
At the end of the day, with fierce competition for scarce investor funds, it is important for companies to target their efforts so that exposure is maximised and management time and dollars are used efficiently. An experienced IR advisor can assist in helping companies plan and execute a communications strategy that is efficient, cost effective and delivers positive outcomes.